A holding company is valued two ways. The sum of the parts values each subsidiary at the multiple a buyer would pay for it alone, then subtracts the parent's overhead and debt; the consolidated method applies one multiple, for a company of the combined size, to the group's total EBITDA after overhead. The gap between them is the platform premium: GF Data's 2024 medians were 4.5x EBITDA for companies worth $1 million to $10 million and 6.5x for $10 million to $100 million. A group earns the higher number only if it is integrated, professionally managed and reports audited-quality consolidated financials.
Use both. The sum of the parts is your floor. The consolidated value is what you are building toward. The distance between them tells you how much of the holding-company argument you have actually earned.
One detail matters for small subsidiaries. Below roughly $1 million of earnings, buyers price businesses on SDE, which adds back one owner's salary. BizBuySell data from 2021 to early 2026 shows an all-sector average of 2.57x SDE. Inside a holding company, each subsidiary has a paid manager, so value it on EBITDA after that salary.
Assume a holding company with three subsidiaries, $300,000 a year of parent overhead and $5,000,000 of net debt. The overhead and debt are assumptions; the multiples are GF Data's 2024 medians.
The equity value moves by 76% depending on which story a buyer believes. Debt magnifies the difference in both directions. That is why the premium has to be earned, not assumed.
Buyers pay the consolidated multiple when the group behaves like one company. Signs they look for:
Industry evidence shows the gap is real where these exist. Practitioner estimates for HVAC put owner-run shops at 2.0x to 3.5x SDE, companies with $3 million to $10 million of revenue at 5x to 8x EBITDA, and regional platforms over $25 million of revenue at 9x to 13x.
A private holding company's value is an estimate until someone pays it. A public one has a price every trading day, set by the share price times the shares outstanding. That price can sit above the consolidated value when investors expect more acquisitions, or below the sum of the parts when they doubt them.
Two public-market effects matter most:
The upside is also real. Our best outcome, not a typical one, went public with about $1.5 million of revenue at a $3.5 million starting valuation and was sold seven years later for $240 million in cash.
Where these numbers come from: GF Data medians via Carry and Conquer; SDE multiples and the SDE to EBITDA switch from Beancount's analysis of BizBuySell data; HVAC practitioner estimates from Beancount's HVAC guide; Castellum from jwatte.com; the stock-deal study from the CLS Blue Sky Blog. Subsidiary earnings, overhead and debt in the example are assumptions.
Investors will start near the sum of the parts and pay toward the consolidated value only for evidence you can integrate. Show both calculations, and show what has to be true for the higher one.
Yes. A buyer of the group pays for the parent's costs too. Overhead is worth carrying only if it produces more value through better buying, integration or financing.
They usually limit it to the sum of the parts, because they share little. Some owners accept that for diversification. Do not expect a platform multiple for a collection.
The platform premium depends on people more than structure, which starts with the board and advisers: Who should be on a holding company's first board and advisory team?
Meraki Dealmakers is a service of Meraki Partners, LLC, an advisory firm. It is not a broker-dealer, investment adviser, business broker, law firm or accounting firm. This article is general information, not legal, tax or investment advice.
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Meraki Dealmakers is a service of Meraki Partners, LLC.
Meraki Partners, LLC is an advisory firm. It is not a broker-dealer, investment adviser, business broker, law firm or accounting firm, and does not solicit investors or receive compensation based on capital raised.
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